Last night on Parenthood—one of the few truly great shows on network television right now (Tuesdays at 10/9c on NBC)—Lauren Graham’s character, Sarah Braverman, engaged in a time-honored tradition: eating Jeni’s straight from the pint.
The episode was directed by actor and screenwriter Sam Jaeger, a Perrysburg, Ohio, native and Otterbein alumni, who plays Julia’s husband, Joel Graham, on the show.
You can watch it in full here.
It was the best kind of product placement—unpaid and unsolicited; they contacted us.
See the reaction on Twitter as it happened below.
{ 3 comments… read them below or add one }
Jeni’s is $10 for ONE pint. ONE PINT. Yeah, it’s delicious and I’m sure the ingredients are of the highest quality, but $10 to take home a little container of ice cream (when there are plenty of other unique, top notch options at much lower prices), seems a bit absurd to me.
The slow food movement has turned into the food snob movement.
Our ice cream is expensive because it’s expensive to make. We don’t do things the easy way; we don’t cut any corners, we don’t take any shortcuts. There are no fillers.
We build our ice creams from the ground up with our own recipe—not an off-the-shelf mix—and it starts with milk and cream from grass-fed cows and real ingredients sourced directly from people we know and trust.
Milk and cream from Snowville Creamery. Askinosie chocolate. Vanilla beans from Lulu Sturdy at Ndali Estate—the first-ever fair-trade certified vanilla farm in the world. Whiskey from Middle West. Goat cheese from Mackenzie Creamery. Corn and berries from Mike Hirsch. Bio-dynamic yogurt from Seven Stars Farm. Etc.
Any sauces, cakes, compotes, or crumbles in our ice cream—even our marshmallows—we make from scratch.
We could make and sell a cheaper ice cream if we started cutting corners. And stopped using grass-fed dairy, for example. Or if we used a synthetic caramel instead of caramelizing sugar. But those are’t compromises we’re willing to make. Because our mission is to make the best ice cream possible, whatever the cost.
Also, in case any of you who aren’t local to a Jeni’s shop…some pints are as much as $14 per pint…and that’s before shipping.